Promotional Products Work
WHY PROMOTIONAL PRODUCTS WORK
Promotional products are a tangible representation of the buyers brand. They solve problems, fulfill a purpose, create emotion and impact buying decisions.
THEY HAVE STAYING POWER
While other forms of advertising last only second or minutes, Promotional Products have tremendous shelf life. The average promotional item is kept by the receiver for an average of seven months, with some items being kept for years. A well-placed promotional item can deliver hundreds of impressions over its life span.
THEY ARE COST-EFFECTIVE
Promotional products remain less expensive per impression than other forms of advertising. The investment in promotional products is modest, more targeted, and allows for much greater interaction with consumers than other forms of advertising. The cost per impression of a promotional product is better than that of TV, magazines, and newspapers.
THEY MAKE YOUR BRAND STAND OUT
The key to advertising effectiveness lies in a medium's ability to be remembered. Unlike a TV commercial that zips by in an instant or a social media ad campaign with low impressions, your message and logo are ever present on promotional products. And brand recall is outstanding. A whopping 88% of people recalled the advertiser's brand from a promotional product received.
THEY GENERATE IMPRESSIONS
Promotional Products generate more brand impressions that any other advertising medium. Brand impressions are the number of times an ad is seen or viewed. The average number of impressions for the top 5 categories of items is nearly 3,000 impressions over its lifetime. Big numbers on a small investment.
THEY IMPROVE THE CUSTOMER'S OPINION
Who doesn't like something for free? When promotional product recipients receive a gift, they keep it, use it, and it keeps your brand top of mind. Plus, studies show receiving a promotional item actually increases consumer favorability. Huge factors for the next time a customer is ready to purchase.
THEY ARE USEFUL
Consumers who receive promotional products will typically give them to someone else when they are finished with them, thus furthering the advertiser's reach. In the US and Canada, nearly two thirds of promotional products that are not wanted are given away. This gives the item a whole new opportunity to deliver impressions.
For more information visit the Promotional Products Work website.
Concepts & Associates is pleased to partner with businesses to help build their brand awareness. We are proud to offer our award winning, in-house creative agency that custom designs high-quality promotional products and takes utmost pride on delivering customer service unlike no other in the industry.